It’s no secret that SEO (search engine optimization) is mandatory for every business entity to create a strong online presence and spread its name in the digital world. However, with ever-evolving technology, SEO techniques also evolve from time to time. Certain SEO techniques that were considered very important for driving traffic to a website at one point in time have now become dated and obsolete.
Having said that, if there’s something that hasn’t changed despite the advancement in digital worlds, it’s common myths related to SEO that many people follow. In this post, we have debunked some of them. Read on to know more:
Myth: Reviews don’t matter.
False! They matter a lot. As per research, 88% of users rely on online reviews as compared to personal recommendations. This is the major reason why a lot of people prefer checking social media pages of a business before buying their products.
Reviews not only influence customer decisions, but they also have an impact on local SERP. If a business receives more positive reviews from the customer, it will enjoy enhanced visibility. This ascertains the importance of getting reviews for a business, regardless of its scale and nature, if it wants to rank on Google. And this is why businesses now persuade their customers to leave a review. Some may also offer special offers or discount coupons for customers who leave feedback.
Myth: Backlinks aren’t required in case of citations
Many people believe that if they have citations, they do not require backlinks anymore. However, this is just a myth. The fact that citations are important cannot be denied but it certainly doesn’t mean that backlinks are useless. They are as important as citations. With the latter, you wouldn’t be able to rank high with regards to SERP. This is a fact that every SEO company in New York will agree upon.
Myth: User experience doesn’t matter
Gone are the days when you would just be required to write content laced with keywords to boost your rankings, things are a lot of different now. Of course, keywords are important and so is the quality of content. However, one thing that’s a lot more important is the experience your website provides to the user. Google now takes into consideration this factor and it plays a vital role in the website’s ranking.
No matter how much money you have invested in digital marketing campaigns and efforts exerted by local SEO experts, the results will be futile in terms of organic reach if the user experience isn’t up to the mark.
Myth: Google Analytics Data Affects Rankings
This is nothing but a myth. Many digital marketers fear that Google uses data from analytics to rank a page. However, this is untrue. According to Google’s webmaster trends analyst, Gary Illyes, Google doesn’t use data from Google Analytics for its ranking algorithm. This doesn’t leave any room for any sort of ambiguity, confusion or misconception in this regard. Having said that, this doesn’t mean you should completely discard the data available at Google Analytics. As a matter of fact, you can use it to boost the performance of your website.
To put it in simple words, Google Analytics data indicate the reasons why your website might not be performing as you had expected. It isn’t the actual reason behind its lackluster or subpar performance.
Myth: Social media increases visibility but doesn’t help to rank
Not completely true. The primary function of social media for a business is to improve its visibility. As more people engage with a brand, it gains more recognition. However, this isn’t the only benefit a company obtains by using social media networks. It can help with an important element of SEO, which is creating backlinks.
The key is to share new blog posts or pages you create on your social media networks. If it is captivating and interesting enough, your followers might share it that can result in great exposure for your brand. Be mindful that this wouldn’t happen if the content is of mediocre quality and you aren’t investing in digital marketing solutions.
You will need the services of a digital marketing agency to boost the performance of your social media networks and spread the name of your company in the online world.
To sum it up, SEO, if done in the right manner, can help your company to convert traffic into leads. However, if you are still believing these old-age myths and following them, gaining success may remain a far-fetched dream for you.