In the age of social media, enterprises of all scales have been using online platforms to grow their business. Terms like Facebook and TikTok marketing have become more common and familiar for marketers.
Marketers must be creative and strategic in attracting audiences and potential customers amid countless competitors. They must create interactive posts on Facebook or other social media to build relationships with audiences.
As Facebook remains the most prominent platform with the most active users, there’s no better time than now to leverage the blue giant. So, we’ve piled up some interactive post ideas for Facebook that you should consider trying.
Before revealing the list, let’s get to know why interactive posts are necessary for businesses.
Nearly all big companies have a Facebook page to communicate with customers and sell their products. As they already have a mass audience and a reasonable budget, the marketing effort goes without significant hurdles.
Conversely, smaller and medium businesses face a greater challenge as they may have less budget and audience. That’s when interactive posts can be a great solution to grow their businesses from scratch.
Interactive posts are effective for engaging audiences to get them closer to the company. It’s one of the best approaches to building trust and relationships between sellers and customers.
Here are some interactive post ideas for Facebook that you can try.
1. Create Questions, Quizzes, and Polls
Questions, quizzes, and polls are some of Facebook’s most effortless and simplest interactive posts. The platform already provides the feature to create those posts, so you only have simple steps to get the job done.
You can consider spicing up the game by giving them gifts as a way to give appreciation, such as discounts or cashback vouchers. Or, a simple shoutout to their accounts will also be enough to make your audience happy.
2. Discuss Trending Topics
Another way to interact with your audiences is by discussing trending topics. This may require more effort compared to the previous ideas since we can’t predict what’s on the trend every time.
Sometimes, the trending conversations are too political, so it would be better to stay away from them. You can stay on track by having trending conversations that relate to your niche.
It may not come every day, but try your best to participate in trending conversations as often as possible. You can also ask for feedback and opinions from the audience.
3. Share Valuable and Inspiring Quotes, Images, or Videos
Images and videos are the best content to engage audiences. It is human nature to enjoy visual aids more than a long block of text. So, consistently providing them with valuable images and videos is necessary.
Some of the best ideas to make image-based content are sharing quotes to motivate your audience. You can also share infographics to deliver valuable information or messages. Add a bit of comment on the post to evoke reactions from them.
For video content, there are many ideas you can try. Videos are the best medium to introduce your brand or product. You can create tutorials, unbox, and review videos. Moreover, creating a behind-the-scenes video of your company is also a great option.
4. Fill in the Blank
Facebook also has a fill-in-the-blank feature. You can use that to ask for feedback or opinion from audiences. Fill-in-the-blank is a great way to encourage audiences to participate in your post, enabling you to build communication with them.
You can also use the fill-in-the-blank feature just to have fun with audiences. Create a game to evoke their participation, while at the same you can improve the post’s engagement. You can also provide a little gift as an appreciation.
5. Share Trivia
Who doesn’t love trivia? There’s massive trivia that many may not know about. So, sharing some interesting facts may be a great idea to keep your account active. You can also come up with a trivia game or quiz.
It would be best if you share trivia related to your niche. If you sell a product, giving some facts pertaining to its features can be a great idea. You can share valuable information and keep your audience entertained at the same time.
Facebook has many post features that you can use to create exciting and interesting posts. As a business owner or modern marketer, you should know how to make interactive posts to build communication, trust, and relationships with your audience.
The above points can be your options for creating interactive posts for Facebook. You can use all the ideas, but make sure to make a comprehensive schedule when to publish one and another. A fixed schedule helps you manage and create content easily.
Interactive posts will make your business more approachable, resulting in a higher chance of turning audiences into customers. Moreover, always seek inspiration to keep your creativity running on without trouble.