If you spend time scrolling through TikTok, YouTube, or Instagram, you’ve probably seen the acronym GRWM in captions, hashtags, or video titles.
At first glance, it can feel confusing—especially if you’re new to social media slang or online trends. Social platforms move fast, and new abbreviations, phrases, and formats appear almost daily.
One of the most common and widely searched terms is GRWM.
So what does it actually mean, and why is it everywhere?
This guide explains what GRWM means, how it’s used across social media, where it started, and why it became popular.
What Does GRWM Mean?
It refers to a type of social media content where a creator films themselves getting ready while sharing their routine, thoughts, or story with viewers.
GRWM content can include makeup, hair, outfits, skincare, or everyday preparation for events such as work, school, travel, or special occasions.
GRWM stands for: Get Ready With Me
On TikTok, a GRWM video typically shows a creator:
- Getting ready for their day, event, or night out
- Doing makeup or skincare
- Styling hair
- Choosing outfits
- Talking casually to viewers (or using background audio)
These videos are especially popular in the beauty, fashion, and lifestyle communities.
If you see #GRWM in a caption, it usually means the creator is inviting viewers to get ready alongside them.
GRWM meaning on TikTok
On TikTok, GRWM videos are usually:
- Short (15–60 seconds)
- Casual and unfiltered
- Shot at home, in dorms, or hotel rooms
- Paired with trending sounds or voiceovers
Common GRWM Scenarios
- GRWM for school or work
- GRWM for a party or date
- GRWM for weddings or birthdays
- GRWM travel editions
- GRWM morning or night routines
Viewers often comment, interact, or even recreate the same format themselves.
GRWM on TikTok vs YouTube
Although GRWM is huge on TikTok, the format did not originate there.
YouTube GRWM Videos
- Longer (10–30 minutes)
- More detailed product explanations
- Chatty, vlog-style storytelling
- Often part of daily or travel vlogs
TikTok GRWM Videos
- Short and fast-paced
- Sometimes no talking at all
- Heavily trend-driven
- Designed for quick engagement
TikTok turned GRWM into a snackable, viral format, while YouTube remains the platform for in-depth GRWM content.
GRWM on Instagram
- Often shared via Reels or Stories
- More aesthetic and curated
- Popular in fashion, lifestyle, and travel niches
- Frequently used by brands and influencers
Who Started the GRWM Trend?
The GRWM format began on YouTube around 2010–2011, when beauty and lifestyle creators started filming themselves getting ready while chatting with viewers.
One of the earliest creators associated with this format is beauty YouTuber Shaaanxo, who posted a video titled “Get Ready With Me” in early 2011.
From there:
- The format spread across YouTube
- Then moved to Instagram
- Eventually exploded on TikTok
Today, GRWM is no longer limited to beauty—it’s a storytelling format.
Why are GRWM Videos so Popular?
GRWM videos succeed because they feel:
- Relatable
- Comforting
- Personal
- Low pressure
Psychological Appeal
- Feels like getting ready with a friend
- Creates routine-based comfort
- Encourages parasocial connection
- Easy to watch while multitasking
Many people watch GRWM videos while getting ready themselves, making the experience feel shared.
GRWM and Brand Sponsorships
GRWM videos are extremely valuable for brands.
Why Brands Love GRWM Content
- Products are shown in real-time use
- Feels less like an ad
- Builds trust through routine
- High engagement rates
Common sponsored items include:
- Makeup
- Skincare
- Hair tools
- Clothing
- Accessories
Sponsored GRWM videos are usually labeled with:
- ad
- paid partnership
- sponsored
While creators often give honest opinions, viewers should remember that many GRWM videos are monetized.
Is GRWM Only for Influencers?
Not at all.
Anyone can post a GRWM video:
- Students
- Professionals
- Parents
- Travelers
- Beginners
GRWM works because it’s simple and authentic, not because of production quality.
Other Meanings of GRWM
Outside of social media, GRWM has no widely recognized alternative meanings.
Across TikTok, YouTube, Instagram, and Shorts, GRWM almost always means Get Ready With Me, making it one of the more consistent and easy-to-understand internet acronyms.
Final Thoughts
GRWM stands for Get Ready With Me, and it has become one of the most recognizable and widely used content formats across social media platforms including TikTok, YouTube, and Instagram.
What started as a casual YouTube beauty trend has evolved into:
- A storytelling style
- A branding tool
- A comfort routine for viewers
Whether it’s makeup, fashion, or everyday life, GRWM videos thrive because they feel real, friendly, and familiar.
Now that you know what GRWM means, you’ll spot it everywhere—and understand exactly why it works.
FAQs
What does GRWM mean on social media?
GRWM means Get Ready With Me and refers to content where creators share their getting-ready routine across platforms like TikTok, YouTube, and Instagram.
What does GRWM mean on TikTok?
GRWM means Get Ready With Me, referring to videos where creators show their getting-ready routine.
Is GRWM only about makeup?
No. GRWM videos can include fashion, hair, skincare, lifestyle routines, or storytelling.
Where did GRWM originate?
GRWM originated on YouTube around 2011 before becoming popular on TikTok.
Are GRWM videos usually sponsored?
Some are sponsored, especially in beauty and fashion niches, but not all.
Can beginners make GRWM videos?
Yes. GRWM is one of the easiest content formats to start with.