Social media marketing is one of the best ways that you can promote your business online and draw people into your sales funnel. However, if you’re not bothering to track your statistics, then your social media marketing efforts will be like throwing darts at a dart board while blindfolded. The good news is that doing a social media audit will give you an idea of what’s working, what isn’t, and what you need to change.
There are three main ways to do a social media platform audit. You can do it yourself manually, use software or an app, or hire a digital analytics firm like Netbase Quid to do it for you. The last option is the best since a digital analytics firm will not only know what statistics to look at, but how to interpret them as well. This will give you the best result when it comes to optimizing your social media marketing campaigns.
The Benefits of Doing a Social Media Audit
Since social media plays such an important yet somewhat intangible part of your sales funnel, it can be hard to understand the benefits of a social media audit. You may be wondering why improving your social media marketing is even important, and how it will benefit your company and your brand. Let’s take a look at some of the benefits of a social media platform audit, and how it can do just that.
Protect Your Brand Health
Social media marketing is all about branding, not selling. In fact trying to go for direct sales on social media usually backfires. Doing a social media platform audit will measure how successful your social media marketing is in presenting the brand image that you want. This in turn will help you to strengthen your brand, and attract more people in your core demographic that will eventually end up becoming paying customers and/or clients.
Boost Your Campaign Performance
If you social media marketing isn’t meeting its goals, then there’s something wrong. A social media platform audit will help you to find out where things are breaking down in your campaign, and how to fix these problem areas. As a result, your campaign will be better optimized to serve its purpose in your overall sales funnel.
Improve Your Crisis Management
Social media is all about brand perception, and in some ways can be like trying to navigate a minefield full of things that could damage your brand and your reputation. With a social media platform audit you spot issue early and course correct so that you can turn what would normally be a losing situation, into a win for your company.
Social Media Audits with Netbase Quid
Netbase Quid is a well known consumer and market intelligence platform that uses advanced next generation artificial intelligence to reveal market trends using contextual insights. In other words, they help you to optimize your digital marketing campaigns so that you can save time, save money, and make more money. Here are some answers to basic questions concerning social media platform audits provided by Netbase Quid.
How Do You Know That It’s a Good Service?
A good social media platform auditing firm will be able to back up their claims with real evidence. This can be testimonials, case studies, and software demos.
What Factors Should You Look For?
The best social media platform auditing services these days make use of artificial intelligence. This helps them to spot trends and problems that humans would likely miss.
How Long Does a Social Media Platform Audit Take?
This is a tricky question since social media auditing can be an on-going process using real time data. However, Netbase Quid is able to analyze social data and present meaningful information 9x faster than other solutions.
What Are the Associated Costs?
Since social media platform audits are an investment, you should instead be looking at how much you’ll profit from the service rather than it’s cost. That said, there are many price points available depending on what you need, and how the service fits into your business model.
The Importance of Social Media Platform Auditing
Social media marketing can be a difficult endeavor. While it may seem like its all fun and games, one slip up can do immeasurable harm to your brand, and failing to notice changing trends can cause you to lose focus on your target demographic. Social media platform audits solve these problems, and provide you with valuable data that will help you steer your campaigns towards success.
If you have never done a social media audit, make today the day that you look into it. The sooner you get it done, the sooner your social media campaigns will be optimized and helping to make your business more profitable.