Not everything in the SEO world is black and white. There are different shades to the techniques and tricks SEOs implement to meet their goals. Understanding the nature of these techniques is the job of an SEO.
If you’re about to enter the field of SEO as a fresher, this is a good time to understand the meaning of the word ‘bottom line’.
As an SEO, you will be answerable for one thing alone – organic traffic from search engines. If you can deliver, you will continue growing as a professional. If not, your job security will waver and your career growth will be stifled.
Success is measured by evaluating if an SEO honoured and met the bottom line. Nobody cares about the ethics of how SEOs get traffic from search engine. As long as the traffic keeps coming, they keep getting rewarded.
Thus, not all SEO practises are angelic and honourable. Some times, SEOs have to hustle and fake authority to gain more clicks and meet their targets. This is an unsaid rule of the SEO world and one not taught in marketing blogs and training institutes. In this article, we will discuss some tactics SEOs use to fake authority while writing content in order to get more clicks to a website.
As an SEO, you should know that all that appears pristine on the surface may not be as wondrous beneath the surface. Some of the top publications in the world accept substantial amounts of money to write praiseworthy articles about a company and even carry a link to the website of the business.
SEOs use these paid tactics all the time. Some people point to the fact that these articles don’t contain do-follow links and are thus not exactly unethical. That is not the point here. SEOs don’t pay these esteemed websites to get powerful backlinks, they pay them to get mentions and use these mentions as social proof of authority. Thus, paid articles can be a way for websites to show authority they actually don’t have.
50% Fake Reviews
How can reviews be 50% fake?
SEOs know that good reviews can help enhance their authority. To get more positive reviews, they offer customers their products and services for free in exchange for getting positive reviews from them. These reviews are called 50% fake because while the reviewer is actually a customer, the review itself is not genuine.
In conclusion, this article covers some of the key tactics used by SEOs to fake authority and gain traffic.
The reason why this current crisis is unlike anything we’ve seen before is that there has never been anything that has affected the normal way of things as much as this crisis has.
In many ways, the current pandemic is a great equalizer. When SEOs return, they would return to a game which is much more equal, which means there is going to be a lot of competition and opportunities to trip up large players who’ve always been ahead.
Given a scenario like this, SEOs will have to be at the top of their game when they return to their posts. In this article, we will discuss how SEOs can be prepared for their duty once they return to work.
About the Author – Roshan Ahuja is an SEO executive with over a decade of experience in the field. He currently works at DelhiCourses.in as a part-time trainer. The institute is known well as affordable digital marketing institutein Delhi and is often ranked high by prominent educational authorities.