PR For Dummies: What Is It, And Why Does Your Business Need It?


We all know the basics a business needs – an IT supplier, an accountant and a HR support system, but many don’t realise why their company needs PR. Simply searching ‘PR agency Newcastle’ alone gives you a multitude of options, but what is PR?

According to the PRCA, the world’s largest professional PR body, it is:

“…all about the way organisations communicate with the public, promote themselves and build a positive reputation and public image.”

So, why does your business need it? Well…

You need it when you have great news

You’ve hired a new director, you’ve expanded your business, you’ve bought out another company, you’ve had a fantastic year of growth. Great. Have you told anyone?

PR is the tool to make sure you are shouting about your success and the differences you are making to your area and industry.

After all, no one else is going to say how amazing you are if you don’t tell them.

You need it when you want to tell your story

How did you get to where you are? Why do you do what you do? What challenges have you faced and how have you changed? Your story is powerful and it is the strongest tool you have to let your customers, competitors and prospects know that you are different and know what you are doing.

There are so many ways to tell your story through PR, from digital activity including videos, content marketing and social media, to speaking opportunities and thought leadership pieces.

Everyone has a story to tell, don’t miss your chance to share yours simply because you don’t have – or understand – a PR function within or for your business.

You need it to keep customers informed

PR is great, those articles with shiny pictures in the papers and magazines are important, but if they aren’t backed up by daily updates on social media, or regular content on your website, people might not believe you’re as strong as you claim to be.

Don’t neglect the small activity that can make a lasting difference, for the big activity that hits hard. You need to combine the two.

You really need it when it all hits the fan

When this happens, you need good, all-round PR. You need to be able to back up your messaging and have already built those relationships within your industry and area for people to feel they have a relationship with you and your brand.

If you wait until it all goes wrong to generate good PR, it’s too late.

PR is powerful and can means that while you’re doing what you do best, people know about it.

If you think you might need some public relations support but you’re not sure where to start, consider bringing in an agency. Harvey & Hugo is a fantastic PR agency in Newcastle and elsewhere across the North East, and they’ll point you in the right direction with strategies and plans to take your brand to the next level.