The outdoor advertising market in Chicago is really diverse. Here are signs, plaques, posters and much more. Lightboxes and Channel letters are especially in demand. Such advertising structures look modern, stylish and are an excellent tool for attracting customers. But which will be more beneficial for the business? To order a box, or is it better to install three-dimensional letters?
To answer these questions, it is worthwhile to understand in more detail the features of different designs.
Everything about lightboxes: undeniable advantages
These structures are made of galvanized steel, aluminum, plastic profiles… there are a lot of options. The front part is cellular polycarbonate or acrylic. The production of lightboxes is cheaper than bulky letters, so they are considered to be a budget solution. In addition to the low cost, there are other advantages of the lightbox signs:
- brightness and uniformity of backlighting;
- fast production time;
- low energy consumption costs due to the use of LED backlighting;
- resistance to sunlight and temperature extremes;
- safety and durability of operation.
Lightboxes of various shapes and sizes are made to order. You can implement any design decisions using these designs.
Channel letters – Quality and sophistication
This kind of outdoor advertising is a win-win option for those who want to attract maximum attention to their establishment. It is worth ordering channel letters if only because they:
- attract visitors around the clock – illuminated structures are especially clearly visible at night. During the day, three-dimensional letters attract with their colorfulness and originality;
- look exquisite and presentable;
- suitable for installation on different surfaces;
- dazzle with a variety of sizes and fonts.
At the same time, you need to understand that you must obtain permission for the installation of such outdoor advertising. Because of this, many refuse such designs, which will allow you to stand out from the competition and attract the attention of even more customers.
What is the difference between both signs? Each has its own style
In general, channel letters and lightboxes have similarities. In fact, both signs are intended for the decoration of shops, salons, restaurants and other establishments. But three-dimensional letters are more challenging to execute, which is why their production will cost a little more. But as a result, you get an original advertising tool that will look beautiful at the entrance of a nightclub, casino, bar, boutique, etc.
The rest is up to you. If you want an inexpensive option, a lightbox is the best choice. However, Channel letters will become an original element of the exterior design. The main thing here is to get creative and create really interesting ads. To get your sign made from a team of professionals, contact SignFreaks. SignFreaks is the best-known signage company in Chicago. The team has all the expertise to realize your signage expectations in no time. So, contact them and discuss your requirements. Good Luck!