The field of marketing has been undergoing global changes for several years due to the growing role of social media in advertising. Leaving the tools for promoting goods and services at the old level, the company will not be able to successfully compete and increase sales. In addition, the adaptation of a marketing strategy and mechanisms for its implementation under the new conditions is not as difficult as it might seem. What can be done to ensure that the consumer buys your products and not similar ones from a competitor? Develop a marketing strategy that answers this question. Just follow the tips below.
What is the company’s marketing strategy?
The formation of a marketing strategy should proceed within the framework of the goals developed by the general strategy of the entire company.
Here, the main directions are created to achieve a number of goals of strategic importance:
Increase in sales volumes;
Increasing share in the overall market;
Getting leading positions and so on.
To achieve them, carefully approach the solution of the following problems:
Assessment and full study of the audience. The more detailed a potential client is, the higher the conversion to sale;
Complex impact. Describe the product itself, features of its promotion, price and distribution. If we are talking about a specific service, then additionally describe the personnel, process, physical environment;
Budget. A prerequisite is a detailed process for calculating the total budget, in which it is important to include a specific marketing reserve.
After defining the goals, the implementation of tasks begins:
1. Work on USP
Even companies that have been on the market for several years cannot clearly formulate what distinguishes them from competitors.
It does not have to be a global difference: small advantages often work, which most competitors do not talk about. A tea store can tell on its website how carefully they select suppliers, and a B2B company can boast that a manager accompanies the client at all stages of the service. Tell about it on the main page, and you will definitely be remembered by the site visitor.
2. Build YouTube promotion tactics
Video content is difficult to develop, but it is also considered to be the most fun. Bright and creative videos can interest even a casual visitor, who, after watching, will pay attention to the product and become a full-fledged loyal customer.
3. Minimise risks in social networks
The presence of a business in social networks is not even discussed. This is a prerequisite in the SMM strategy, but not all companies can boast of a successful marketing policy in a close relationship with customers. It is important to carefully consider all risks with threats to reputation, comprehensively considering the principles of content creation.
For several years now, traditional SEO tools are slowly dying. But it should also be borne in mind that they are being replaced by new optimisation mechanisms and techniques, more focused on real people.
4. High-quality content
It will not be superfluous to pay attention to how content is created in professional communities in film and TV. There are a lot of universal techniques and principles for creating interesting multimedia products that can be applied to small local venues.
5. Improve Web Design
Many companies have forgotten about their own sites on the Internet with the advent of social networks. The site can become a platform for uniting a loyal group of customers, but it is important that people feel comfortable on this platform.
6. Focus on logos
Branding, in turn, still retains its relevance, working on the same principles as before. Do not forget about bright and memorable logos and slogans. Make sure that people see your logo everywhere. Use custom pull up banners or billboards. Nobody cancelled older ways of advertising that really work.
7. Monitor Market News
Market and industry information is critical to marketing. It makes it possible to understand the mood of customers, their requests and possible wishes for the product. In addition, the activities of competitors are a good source of information about the situation on the market.
8. Trac production indicators
Marketing is closely related to production processes, product success, etc. We can say that direct production with the development of proposals is the wrong side of marketing, the efficiency of which must also be controlled.
10. External cooperation
A good advertising effect will give the involvement of third-party authors, bloggers and simply famous people. But first, you should determine who exactly can match the preferences of their target audience.
It’s time to take the promotion of your company on the Internet to the next level. Rethink your old strategy, look for fresh solutions and come up with a new action plan to increase profits. Be patient. Keep your new strategy for at least a year and give it a chance to show results. Strategy is a long-term thing. It is normal to see the first results after 3-6 months.