When you create a website, you should know that consumers have grown impatient today. They can’t wait if your website takes more than a minute to load. In real-time, there are three different types of customers; curious, demanding and impatient customers.
The curious one looks at what’s next on your website. The impatient ones don’t have time to wait for your website to load, and the demanding ones want something exceptional from your website.
So, while making a website, you should consider these three different types of customers and come up with a website which is easy to navigate, satisfy your consumer needs and come up well with the expectations.
This is highly essential when your business is based on your website, and you can’t afford to let your customers go. Your website should aim to convert visitors into customers, and if it’s not effective, then you can miss the opportunity.
Here are some web design tips which you can follow to convert your visitors into customers.
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Your website visitors shouldn’t feel lost in the text, graphics and animations. It should feed them with the information they want, such as your product/services, key features and benefits.
Don’t overwhelm your visitors by breaking your website into different areas. There should be uniformity on your website following from the design to the scrolling. The minimalism on your website doesn’t confuse your customers and lets them focus on the essential things. The simpler your website, the better will be the conversion ratio.
A user can give up your site if he feels that he would require the effort to reach his objective. That’s why simplicity should be the key.
Will you wait for a website which keeps you waiting until it loads?
Then why do you expect your visitors to wait for your website loading time?
The customers are impatient today. Instead of waiting, they switch to another site to purchase the product or service. So, loading speed is also the factor that can minimize the conversion ratio of your website.
Apart from it, the slow loading speed can also put down your search engine ranking and make you less visible on the search engines. If your website doesn’t appear fast in the first impression, there are higher chances of consumers leaving your website. Therefore, the second tip for converting your visitors into customers also depends on the loading speed of your website.
If you’re working on a web design company project, you should consider the local searches and customize your design according to the target audience.
According to a case study, people stay more on the website, which is highly relevant to their searches in terms of design and content. You should also know that people don’t read your website copy word to word; they skim it. So, you should give a friendly user-experience with your website and give your visitors the comfort to scroll your website.
The users should be able to understand your content while they skim it. Lastly, a prominent call-to-action button is also important to make it easy for the customers to contact you.
Strong Call to Action
The call to action on your website should be visible everywhere, even in your blogs. The CTA gives the impression that you’re available for the customers as soon as they contact you.
Follow the rule of the third to implement the CTA button on your website. Plus, you should also use different colours to make the CTA visible on your website.
To Wrap it in Words
From the logo design to the CTA, everything is important to create a strong first impression of your website. You only need to make sure that you aren’t overwhelming the features on your website.
Always start your web design by knowing your target audience and their choices. It will help you to come up with a targeted design which will ease the conversion on your website.
Does your website follow these factors?