If you are starting dental practice then you need to build your existence in the market. Marketing your dental practice is necessary to have patients and hence to earn your living. Now, marketing can be a whirlwind, especially in the digital context. Things move fast. Consumer needs and behaviour also changes. We must evolve with these changes. As a dentist, you should also adopt new methods to make your hold with the patients. As digital marketing providers, we need to do the same. So, here are the top 10 marketing strategies for marketing your dental practices:
- Using social media for marketing your dental practice:
Social media is the major source these days to connect with people. Starting dental practice, you can also use social media for getting in touch with patients. You can use social media to provide details of your clinic and to interact with patients. It’s a great medium to showcase your achievements and specialities. This would attract patients to your clinic. You can also have Q/A sessions with your patients so that they will feel free to ask questions.
- Paid ads on Google:
You can use Google ads for marketing your dental practice. Google ads will automatically show your ads to the patients. The people who may need to visit a dentist will be shown your ads. This will help in attracting them towards you. Make sure that your advertisements must be short and attractive. It should be to the point and contain all the necessary details.
- Concentrate on getting more 5-star reviews:
The importance of positive online reviews is not new. More people will rely on you to make decisions for their dental requirements. Research shows that 91 per cent read online reviews and 84 per cent trust online reviews as much as they trust a personal recommendation. In other words, your real-world reputation has now surpassed your digital reputation. Additionally, Google reviews search results based on wet maps ratings – which can be a significant benefit (or disadvantage) to your SEO. For example, if you have an average 3.2-star rating on Google, and a competitor has a 4.7 rating, they have a better chance of having more patients than you.
- Increase your website engagement:
Beautiful Dental website marketing has been a staple since the beginning of the internet. But website design is more than just a beauty contest. When you focus only on beauty, you lose an important trend – that is, users see their computer (or mobile) screens differently than they used to. They do not like to toil through long sections of text. Their focus is so diluted that if they do not meet at the exact time they landed on your website, you will lose them. And sadly, you probably lost them with a competitor.
- Regular and automated emails:
The email has been around for decades. Email automation allows you to spend time or action-driven campaigns to your patient list. For example, you can automate a monthly newspaper. Or you can automate a new patient survey sent after the patient’s first appointment. You need to be more creative with email which is still one of the most prolific dental marketing channels. Needless to say, it offers great returns on investment. With the right software, you can automate campaigns targeting new patient surveys, birthday emails, and holiday emails to help fill your patient’s schedule.
Marketing your dental practice is necessary for you to have patients. The above mentioned are some basic marketing strategies which you can use easily. These are the basic strategies that do not require much investment. But can surely help you to gain popularity for starting a dental practice.