Dixie D’Amelio is a 22-year-old American singer, content creator, and media personality who rose to global fame through TikTok. Born on 12 August 2001 in Norwalk, Connecticut, Dixie quickly transitioned from viral dance videos to becoming one of TikTok’s highest-earning celebrities. Her breakout single “Be Happy” established her as a serious music artist with millions of monthly listeners.
As of 2024, Dixie D’Amelio’s net worth is estimated at $12 million, driven by music, social media earnings, brand deals, TV appearances, and merchandise lines.
⭐ Early Life
Dixie Jane D’Amelio was born to Marc D’Amelio, a former Senate candidate, and Heidi D’Amelio, a former model and photographer. Raised alongside her younger sister Charli D’Amelio, Dixie grew up in a supportive and artistic household.
She attended King Low Heywood Thomas School and later graduated from a private U.S. college.
Dixie originally pursued track & field, hockey, and other sports before shifting her interest to singing and entertainment. With Charli’s rapid rise on TikTok, Dixie joined the platform in 2019 — marking the beginning of her entertainment career.
⭐ Dixie D’Amelio Career (Expanded)
TikTok Breakthrough (2019–2020)
Dixie began posting dance and comedy videos, quickly building millions of followers thanks to her charisma and collaborations with Charli. Talent agencies took notice, leading to partnerships, sponsorships, and brand deals within her first year online.
She also joined The Hype House, boosting her exposure and collaborations.
Acting – “Attaway General”
Dixie’s debut as an actress came with Brat TV’s medical drama “Attaway General”, where she played a volunteer working in a hospital setting.
Though the series received mixed reviews, it opened doors for Dixie in digital television.
Music Career Launch (2020–Present)
On 26 June 2020, Dixie dropped her first single “Be Happy”, which became an instant global hit with over 250 million streams across platforms.
Her emotionally honest lyrics resonated with Gen-Z audiences struggling with mental health.
Following its success, she signed with HitCo Entertainment, founded by L.A. Reid.
Her Notable Music Releases Include:
- Be Happy
- One Whole Day (ft. Wiz Khalifa)
- Roommates (written by Demi Lovato)
- Psycho (ft. Rubi Rose)
- Fuckboy
- Naughty List (with Liam Payne)
- The Real Thing
- Wild
In 2022, Dixie released her debut album “A Letter to Me”, showcasing emotional depth, vocal growth, and radio-ready pop production.
Television & Streaming Shows
Dixie has been Featured in:
- The D’Amelio Show (Hulu) – a reality series with her family
- Charli vs. Dixie (Snap Originals)
- Dinner with the D’Amelios – a YouTube cooking/reality show
- The Early Late Night Show – her talk show interviewing creators
Brand Collaborations & Business Ventures
Dixie and Charli collaborated with top global brands:
Hollister – Social Tourist
They co-created a lifestyle clothing brand named Social Tourist, which became one of Hollister’s best-selling Gen-Z apparel lines.
Morphe 2
The sisters launched a lightweight, clean makeup line under Morphe Cosmetics.
Orosa Beauty – “Coastal Craze” Nail Polish
Dixie co-designed a limited-edition nail polish collection.
UNICEF Anti-Bullying Campaign
They partnered with UNICEF to advocate against cyberbullying, highlighting mental health struggles faced by young creators.
💰 Dixie D’Amelio Net Worth (2024)
Estimated Net Worth: $12 million
Her income diversified after 2022 through business investments, TikTok monetization changes, and music royalties.
💰 Dixie D’Amelio Income Breakdown (Expanded)
⭐ 1. TikTok Earnings
Dixie has 57.5M followers and 3.3B likes, making her one of TikTok’s most profitable creators.
TikTok Income Sources Include:
- In-video brand promotions
- Integrated sound campaigns
- Paid collaborations
- Creator Fund & ad revenue (limited but improving in 2024)
Companies reportedly pay Dixie $100,000–$250,000 per sponsored TikTok, depending on campaign length and exclusivity.
TikTok Earnings by Year:
- 2021: $4M
- 2020: $3M
- 2019: ~$900K
- 2018: ~$40K
⭐ 2. YouTube Earnings (Expanded)
Dixie’s YouTube channel has 7.04M+ subscribers and more than 620M lifetime views.
She Earns Through:
- Google AdSense
- Music video monetization
- Brand integrations
- Her talk show content
- Short-form YouTube content monetization (introduced 2023)
Estimated YouTube Earnings by Year:
- 2021: $2M
- 2020: $1M
- 2019: $850K
- 2018: ~$600K
Dixie often ranks in the top tier of YouTube’s music creators due to consistent viewership from her singles.
⭐ 3. Instagram Income (Expanded)
With 25+ million followers, Dixie earns heavily from Instagram through:
- Sponsored posts
- Brand exclusivity contracts
- Fashion partnerships
- Music promotions
- Live event announcements
She charges an estimated $120,000–$150,000 per sponsored post.
Instagram net worth contribution: ~$3 million
⭐ 4. Music Income (Expanded)
Revenue Streams Include:
- Spotify streams
- Apple Music streams
- YouTube music royalties
- Album sales
- Performance fees
- Touring and live events
- Licensing for commercials or TV
Her first major breakthrough, “Be Happy”, generated over 18 million Spotify streams in the first two months, continuing to earn royalty income.
⭐ 5. Brand Deals & Sponsorships
Past and Ongoing Brand Endorsements:
- Hollister
- Morphe
- Orosa Beauty
- Prada & Valentino (events/campaigns)
- Hulu (The D’Amelio Show)
- Snap Originals
- Lightricks
- Spotify campaigns
- TikTok partnerships
Brand deals contribute $2–3 million yearly.
⭐ 6. Merchandise & Business Ventures
Merch + Clothing Collections Include:
- Social Tourist
- Limited-edition drops
- YouTuber merch
- Makeup collabs
These add $1–2 million yearly depending on releases.
⭐ 7. Television Income
Dixie Earns Directly from Hulu and Snap for Appearing on:
- The D’Amelio Show
- Snap Originals “Charli vs. Dixie”
Reality TV adds $200K–$500K yearly.
Dixie D’Amelio Assets (Expanded)
Luxury Mansion – $5 Million
Her L.A. Home Includes:
- 5 bedrooms
- 6 bathrooms
- Private pool
- Home theater
- Large kitchen
- Expansive lounge areas
- Tennis court
- High-security system
- Wine room
- Custom celebrity décor
The property also features dedicated space for content creation and shooting music videos.
Car Collection (Expanded)
Dixie owns an impressive car lineup:
- Porsche 911 Carrera – $120,000
- Land Rover Discovery – $85,000
- Audi A8 – $90,000
- BMW X6 – $75,000
- Occasional access to family’s luxury cars
She often shares new car purchases online.
Awards & Nominations (Expanded)
Dixie has Received:
Awards
- Kids’ Choice Awards 2022 – Favorite Social Music Star
Nominations
- People’s Choice Awards 2020 – Social Star of the Year
- iHeartRadio Music Awards 2021 – Social Star Award
- MTV Millennial Awards 2021 – Top Creator
- Streamy Awards (multiple years)
Her rapid rise in both music and social media continues to draw major award attention.
Conclusion
Dixie D’Amelio has transformed her viral TikTok fame into a multi-million dollar career spanning music, entertainment, entrepreneurship, and massive brand deals. Her net worth — now estimated at $12 million — reflects her strong presence across social platforms and her evolution as a singer and media star.
With global recognition, a successful music career, TV presence, and consistent business ventures, Dixie’s net worth is expected to grow even further in the coming years.
