Is B2B Lead Generation through Email Marketing an art?

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People said “Lead Generation” is an art although the business marketing work does not end up on lead generation as for good business. It’s necessary you can convert a lead to a sale. The real success is to convert most of your leads to sales. But how you will get the sale if you don’t have any potential lead so again the process starts from the lead generation.

There are a lot of smart ways to generate leads. Now the thing is how you will come to know which method is suitable for your business niche? If you take the time to research then you’ll think it’s better to invest some money in marketing and get some business. Here are my work starts, don’t need to pay a single penny for a marketing campaign. I’ll let you know how you can generate leads and do your marketing by yourself without wasting your time and effort.

If you have a website so just register with any free lead grabbing too. Associate that tool with your website and leave the rest to the tool. 90% of your website visitors are those who are interested to buy your product or services. Sometimes people don’t understand the format of the website, the pricing techniques, or they have questions.

They hesitate to ask and they didn’t fill out the contact us or inquiry form and left. Now you can’t have any idea how many potential leads you lost just because of any small reason. The lead-grabbing tools grab the information of the visitor without telling them that they are leaving their mark on your server. This software takes all the necessary details and creates a database file for your use.

You can check the file after a few days so you’ll come to know you have a lot of cold leads in your database. How you can convert them into hot leads and from hot leads to sales. This is the next process. Now you need to run a marketing campaign on the data you got from your website. Again, no need to run a paid campaign. Here email marketing will help you and that will be for free. Don’t need to hire anyone to create a cool newsletter or broacher, register yourself for online email marketing tools for free (There are a lot of free and useful tools available online).

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These tools will provide you with various templates to create the newsletter, broacher, or formal offer. Now you will think one of your employees will be busy sending emails, changing the name in every email that is again time taking and 1 employee’s salary (means investment) is involved in it. No. Once you register yourself with any email marketing tool you will get the power to send emails in bulk with the proper name and email address. In this way, everyone who gets the email found their name in the email. Now the first stage of email marketing is done.

What will be the Next Step

Your free email marketing tool also has the power of notification. Once a person opens the email the software will let you know and a few software can tell you how many times the receiver opened the email. How much time does he/she invest in that? Now you can send the next email to those who spend time on your email. In that email, you just need to ask them if they need any clarification about the product/services or prices they can book an appointment with you for at least 10-15 minutes so you can guide them accordingly.

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