Selling products and services is about more than having what your customers want. It’s about connecting with them on a deeper, emotional level through brand storytelling.
Whether you’re a branding agency and design studio or a customer-facing business wanting to achieve customer connection, these strategies may prove helpful:
Share How You Came to Exist
It’s easy to shine the spotlight on the successes of your current business and forget about your humble beginnings. However, sharing your founding story can make your company and its employees more relatable. You may even appear more humble.
Tell your customers how you came to exist, the challenges you faced early on, and what motivated you to launch your business. You can do this in multiple ways, such as social media posts, a podcast, or a brand video.
Highlight Customer Stories
Customers don’t always feel connected to businesses just by an employee telling them their products are everything they need. You can build product confidence through customer stories instead.
Provide opportunities for customers to share their real-world experiences with your products, and you may just appeal to more people.
Use Visual Content
You have more than words at your disposal to connect with your customers. You can use visual content. Videos, pictures, and infographics may all result in higher engagement and relatability.
Amplify Customer Voices
Your customers’ reviews and feedback don’t have to be confined to your email inbox or Google Business Reviews. Encourage your customers to share their opinions online and use your platform to push them out far and wide.
Craft a Brand Character
Many well-established businesses have brand characters. Think Tony the Tiger from Kellogg’s Frosted Flakes, the Pillsbury Doughboy from Pillsbury, and the Energizer Bunny from Energizer. Craft a brand character that can embody the voice, personality, and values of your business to make it more memorable and relatable.
Collaborate with Trusted Influencers
Influencer marketing is among the newest marketing strategies that modern businesses are adopting. While you can still use more traditional methods like TV, radio, newspaper, and social media, influencer marketing creates authenticity and trust by letting your target audience share their brand stories.
Be Vulnerable
Being in business isn’t all sunshine and roses. Take time to be vulnerable so you can be more relatable to your customers. Share moments where you and your team overcame obstacles. You may also want to share some of the big mistakes you made and how you came back stronger.
Celebrate Your Community
There’s nothing wrong with celebrating your own business’s successes and showing them off. Still, you may find that you’re able to connect with your customers more authentically by celebrating your community – be it local or global.
Highlight the causes your business supports and share stories about them. You can also touch on the differences you’ve been able to make by providing your support.
Create a Brand Documentary
A brand documentary is one of the most effective ways to connect with customers. It involves sharing your brand’s story in an emotional and cinematic way. If you’ve got time to spare for a significant project, reach out to a marketing company that can help with videography.
You can focus on the human element of your business, showcase milestones, incorporate customer and employee voices, and tell a relatable story.
Brand storytelling is a powerful tool that goes beyond just selling products and services. It’s also about forging meaningful emotional connections with your customers and clients. When you share your brand’s journey, be vulnerable, celebrate your community, and amplify your customers’ voices, you’re creating a more relatable bond with your audience.
