With cleaners and janitors making the largest portion of the cleaning services sector, as of May 2018, there were more than 3.24 million people working in the United States cleaning services industry. According to IBISWorld the janitorial industry in the US earned total revenue of $61 billion in 2019. There are over 836,000 businesses offering their services and the statistics reveal an annual growth rate of 1.9% over the past five years. Hence for any business owner running their own cleaning and janitorial service knows for a fact that competition has gotten even tougher than what has been in the last decade or so. Therefore showrunners are always on the lookout to create an impact and influence their target market to grow and expand their ventures. In this post we would like to share with you some suggestions through which you can promote your cleaning and janitorial business. So let’s take a quick look at each one of them:
Creating Reverence for Your Establishment
If you want to promote your cleaning and janitorial business for the masses then you need to do it in such a way that it brings about a positive outlook for your venture. This can only be accomplished if you make your business respectable in the market and perceived with a lot of reverence by the general public. You can go about doing this by portraying a strong corporate identity that connects with the community around you in a positive note. People will soon get more familiarized with your offered amenities and services. Hence you would build on your company image and strengthen your profile as a reliable resource that delivers superior services, without any shortcomings. We strongly recommend that you develop custom logo cleaning and janitorial uniform for your workers. This will not only make them appear as if they are professionally trained, however, that custom uniform you built for them will help promulgate your business for bystanders, onlookers, and passersby as they happen to catch a glimpse of your workers.
Create Marketing Materials and Distribute Them
If you are working in the commercial sector than it goes without saying that landing a deal with big clients can help you earn more than ever. Hence you need to be prepared whenever you are visiting a new place. Here you need to develop and create marketing material for your services so that you can readily distribute them on the spot to prospects. Marketing material generally refers to brochures, business cards, flyers, leaflets, pamphlets, etc. However you can top this up with free giveaways and other branded items that carry your logo and company’s name such as stationery items, caps, t-shirts, etc. You need to put the word out and create awareness regarding your offered amenities and services. You need to share with them what makes you different and unique when compared with other services. Hence it is always nice to leave room for a humanistic touch in between. Once you are able to communicate them on a level where they are able to connect with your offers, then you can also ask for their contact information or share your own so that you get to call them later on and ask them if your services are required in the future.
Actively Indulge With the Community
To promote your cleaning and janitorial services even further you need to become more socially active as well as allow your business to be accessible for others. You can start by developing a website around your services and create your social media accounts on various platforms including Facebook, Google+, Instagram, LinkedIn, Twitter, and YouTube to name a few. Follow this up by listing your janitorial service on print and online business directories as well. Participate in local trade shows, attend the meetings held by the Local Chamber of Commerce, and join small business networking associations. You can also go about creating an educational program for homeowners, schools, and businesses regarding the hazards of washing chemicals and detergents used to clean spills.
We hope this post was able to offer you some meaningful insight regarding how you can go about promoting your cleaning and janitorial businesses. For more questions and queries regarding the topic, please feel free to let us know your feedback in the comment section below.