So you’ve just created an incredible website for your business or brand? You’ve got an amazing modern overall layout and appearance, well-thought typography and color scheme, and seamless navigation. Now what?
Of course, you did not create a website for nothing – you want it to be seen by hundreds or thousands or even millions of online audiences. You want followers, who can share your stuff on social media or via word of mouth. You want to showcase how great your brand and products are, and hopefully convert each engaged visitor into a consumer.
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While optimizing your website for conversion takes time, money, and expertise from a digital marketing agency or expert, there are a few free things you can do to boost traffic and engagement. Here are 9 free ways to do that.
1. Start with Google My Business (GMB) Listing
Do you run a business? Creating a free Google My Business (GMB) listing is a great medium to start with. It increases your chances of showing up in Google Maps, Local Finder, Local Pack, and organic rankings. Just make sure to complete all the information Google asks for.
2. Get listed in online directories and review sites
Next to GMB, online directories and review sites are also effective channels that drive quality traffic. Getting listed means your profile will have a link to your website. Actively updating your profile and getting positive reviews are likely to boost your website traffic.
3. Utilize SEO tactics
There are several on-page and off-page SEO strategies you can perform on your website and each of your site pages to increase their rank in the search engines.
Some of the tactics include:
- Produce a high-quality content your audience searches for (blog posts, videos, infographics) and optimize it
- Optimize your headline, SEO title and content URL for the search engines
- Use Google keyword research tools to find competitive keywords to utilize
- Write concise meta descriptions
- Make your site Google-friendly by offering a sitemap or using SEO-optimized platforms or plugin.
- Consider guest blogging and other link building tactics
4. Leverage social media
If you still haven’t created dedicated social media accounts for brand or business, now is the time to do so.
Major social networks including Facebook, Instagram, Twitter, YouTube, and Pinterest are powerful channels, not only for driving traffic to your site but also for making a buzz and engaging with your target audience.
Don’t stop after signing up: be active. Share content. Make videos. Take your IG posts and stories to the next level with great photography. Use memes and other pop culture references when making promotional materials.
5. Use hashtags in your posts
When using social media, you can use hashtags to extend your reach beyond your network and get discovered by social media users searching for relevant posts, products, and services.
6. Create a share-worthy content
All the promotion strategies will go down the drain if your content sucks. A digital marketing agency in Dublin recommends that every business or brand website should have a stunning piece of content that’s worthy of views.
- Publish a share-worthy content on your website. It can be an informative and engaging blog post your target audiences will resonate with. If you’re running a coffee shop, you can write an intriguing yet relevant piece, like insider tips on how to order a stronger coffee without paying extra for espresso.
- Use catchy headlines like, “Spill the Beans: Coffee Shop Secrets Your Barista Won’t Tell You.” can be the icing on your cupcake.
- Go visual. Use high-quality images and videos. You can also tell your story in a visual format by using infographics, Slideshare presentations, and video blogs (vlogs).
7. Ask people to engage
“The best audience is a captive one”, says Corbett Barr, the co-founder of Fizzle. You can ask your visitors to subscribe for more valuable content from you and tell them what’s in it for them.
Don’t forget to utilize social media sharing buttons, comment boxes, reaction buttons, and other call-to-action features at the end of the post.
8. Start email marketing
Email marketing is a great way to stay in touch with your followers and boost traffic to your site. After getting subscribers, you may send out regular newsletters and promotional offers through email. Provide useful information and links to landing pages on your website where they can learn more. Don’t forget to include links to social media profiles so they can connect with you in different ways.
9. Use social proof to engage new visitors
Reinforce your value through social proof. New visitors are likely to look for clues about whether your website and your products/services are worth spending time on.
Show testimonials and promoted tweets from your past customers. Flaunt “as seen in” logos, or the logos of the clients you’re currently working with or have previously worked with. Display photos of satisfied clients (including celebrities) wearing/holding your product.
Author Bio: Carmina Natividad is one of the resident writers for SPRINT DIGITAL Agency Dublin, a firm offering an extensive range of digital marketing and website services to businesses across UK, Ireland, and Continental Europe. She enjoys sharing her insights about blogging, web design, SEO, and other forms of digital marketing.