The e-commerce industry has become one of the most competitive and cutthroat industries throughout the last few years. As the number of online shoppers has gone up significantly, so has the number of ‘Me Too’ e-commerce startups that don’t offer anything different but only eat into the market share of those startups doing something valuable.
In such a situation, it’s very important to make your business stand out from the crowd if you want it to succeed. But how do you do that? Well, that’s precisely what we’re going to explain in this article. We’re going to tell you about eight different ways of differentiating your e-commerce business and making it stand out. Let’s begin:
#1. User Experience
One of the first and most fundamental ways of differentiating your e-commerce business is by providing a unique user experience. Your competitors can copy everything but not your user experience because that is enabled by the UI of your site and apps. Even though your competitors may copy your features, none of them can copy your entire UI because that can put them in legal trouble and embarrass them as a copycat (which is not a good label for the reputation of any business). So try to make your UX and UI as amazing as possible.
The second way to differentiate your e-commerce business is by branding. Creating a brand is an art, and once you’ve created a brand image for your business in customers’ minds, no one can replicate it! Though it takes considerable time and resources to build a brand, the investment is worth it because once a brand has been built, it gives you a unique competitive advantage. There’s a reason why companies spend so much money on brand building every year, and you, too, should consider it!
You can also differentiate your e-commerce business from the competition by offering different and unique products. If you’re selling your products, you should try to make them as different as possible by adding new features or offering them at competitive prices. You can also try to create many different variants of your products that appeal to different market sections. Then, when your product collection is different, you’ll automatically come out as different at a very fundamental level from your competition.
If you can make people feel secure on your website compared to your competitors, you can come out as a unique business once more. Install an SSL certificate to ensure encryption of in-transit data, encrypt the user data in storage, put some security seals on your website and periodically share how you keep user information secure with your customers either by posting about your best practices on social media or by notifying them from emails. An SSL certificate is of paramount importance in securing your valued customers’ PII.
It comes in various kinds and validation levels. We will cut to the chase and help you choose the best kind of SSL certificate for your ecommerce business website. If you plan to expand or already have multiple first-level subdomains, we strongly recommend you to go for a wildcard SSL certificate.
They render unmatched security to your first-level subdomains under the main domain. What’s even more interesting is that you can keep adding extra first-level subdomains and need only one wildcard SSL certificate to ensure security for all of them! So no more hassles of keeping track of the renewal dates of the separate SSL single-domain certificates! If you are searching for reliable Wildcard SSL Certificate Providers that stock premium yet cheap wildcard SSL certs, we suggest that you go for an AlphaSSL Wildcard Certificate available at Cheap SSL Coupon Code at an extremely pocket-friendly price.
#5. Contests and Giveaways
One more way of standing out from your competition is by organizing contests and giveaways. It can not only help you build your customer base faster but also help in building your brand. Depending on how much you want to spend, contests can be organized in many different ways. They’re also one of the most effective ways to build your leads database fast, so you should discuss them with your marketing team.
#6. Images and Descriptions
Product photos and descriptions play a very decisive role in determining whether a customer buys something or not. Therefore, both of them need to be professional. Unfortunately, many e-commerce businesses don’t understand their importance and try to upload just a few normal pictures of the products that don’t show them properly.
They do the same with descriptions, too; by getting them done from someone who is not an expert, if you can change it for your business and upload high-quality professional photos of products with properly written descriptions, that alone can become a major differentiator for your e-commerce startup.
If you can afford it, charity is also a way to differentiate your brand from the competition. It generates a lot of free publicity, and just like contests and giveaways, it also helps build your brand. On top of that, you get to serve a cause. So find a cause related to your industry and, if possible, do some charitable work around it.
For instance, support your suppliers in difficult times, put a program in place for your employees facing various difficulties (i.e., maternity benefits for pregnant women, special bonuses and incentives for employees who get physically disable, etc.), and take their feedback to improve your programs further. Over time you’ll build a loyal base of suppliers, vendors, and employees through this process, which will give a unique advantage to your e-commerce startup.
#8. Customer Service
Finally, never underestimate the power of customer service. Many great e-commerce companies have been built on top of great customer service alone, and yours can be the next among them. Zappos is a major example of how customer loyalty and brand can be built by providing superior customer support and service experience. Suppose you can put a responsive and supportive customer service system in place and improve it over time with customer feedback. In that case, there’s a good chance that you can build a company that’s invincible for any of your competitors.
So these are eight ways you can differentiate your e-commerce startup from the competition and make it stand out. Many of these ways don’t require too much money to be implemented, and even those methods which require it are capable of delivering a solid return on your investment. So now it’s upon you to implement them and start building a business that stands out in a market of so many me-too players. If you still have any questions regarding any of these methods, then share them in the comments. If not, then start implementing them and share your feedback later. All the Best!
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