You used precious words to write an engaging blog for your target audience. You hit the ‘Publish’ button and wait for your website visitors to pour in comments. What happens then?
Nobody reads them. No likes. No comments. No sharing on Social Media.
You must have put your heart and soul in producing stellar content. Are you planning to refurbish your writing skills again? Well, you may not have to do that. Instead of writing the content all over again, spend some time perfecting the design of your blog.
According to Crazy Egg, most people stick around blogs for less than 15 seconds. Therefore, you have only 15 seconds to grab the attention of your target audience and persuade them to read your content. Check out these proven blog design tips to make people stop to read your content.
- Reduce the loading speed of your blog
A recent study shows that the average attention span of website visitors is 8 seconds, which is even lower than a goldfish. Site users will abandon your blog if it takes more than 3 seconds to load. Test the loading speed of your blog before publishing content. Speed things up if the load time of your blog exceeds 3 seconds. Implement effective steps to fix the load time of your blog.
Also Read: Hydrolyzed Collagen
Some of the essential steps to decrease the website’s loading speed include the removal of unwanted plug-ins, upgrading your hosting plan, picking a better theme, etc. If you use images in your blog, keep a check on its size. Make sure the images are optimized before using them in your blog.
- Simplify navigation
I write blogs for students to help them with the assignment writing service. One of my existing clients commented a few days back ‘How do I find posts from a specific date?’ That made me realize how important simple navigation is for website users.
Make sure your target audience gets everything that they are looking for in your blog without hassle. At the very least, your blog should have a Menu, Search Box, Archives Page, About Us page and Contact page. Your blog icon should be clickable and it should direct your visitors to the home page.
- Flaunt the best contents
Do you have certain pages that particularly attract a lot of traffic? Those pages are most likely to have content that all your users will find to be useful. Find ways to promote the most popular pages in your blog. You can put the links of those pages on your home page, a new blog, or even in the navigation menu.
When a new visitor stumbles upon your new blog, they are more likely to stay on the site if they find links to other interesting content. Your visitors should be able to locate that content and share it on different platforms.
- Make your blog mobile-friendly
Nearly 60% of Google searches are from mobile devices. If your blog is not mobile-friendly, it is most likely to look absurd on a mobile phone screen. Your target audiences may not be able to zoom in or out. They may click on the wrong link in an attempt to view the page. All in all, it’s a pain in the head for your visitors to view your blog on their mobile phones.
If your blog isn’t too complicated, then it won’t cost a lot to adapt to your desktop site for mobile use. You can even try out these ten steps to convert your desktop site into a mobile-friendly one.
- Steer clear of clutters in your blog
Do you like to drive on a road that’s full of potholes and bumpers? I assume the answer is no. A cluttered website is like a bumpy road, usually avoided by site users. This web design sin might prevent visitors from reading your content. If you are using ads in your blog, make sure they blend in to suit your website.
In 2016, I noted a sharp rise in the bounce rate of my blog. After digging deeper, I realized that the unwanted ads and banners made my potential clients abandon my website. I used the KISS rule to simplify my blog design. You can follow my footsteps and improve the quality of your website.
- Make your content appealing
Over the years, people have changed the way they chose contents. High-quality content is not enough these days. The presentation of your content is just as important. You have to make your content stand out. Check out the image of Neil Patel’s blog below:
It has clearly defined headings and sub-headings along with images to help you follow. Always remember that most readers skim and scan content at first. If the contents seem appealing to them, they prefer to go through the entire content.
Avoid long blocks of text and use short paragraphs as shown in the picture. Use relevant headings to make your content look simple and informative. Use these tips to make your content fun to read.
- Write evergreen content
Let’s face it; nobody loves outdated information. If your website visitors find backdated information in the blog, they will leave immediately. Make sure you write the contents in a way that it stays relevant in the future.
Take this guest post for example. Even if you visit this post after 6 months or a year, you will find this post to be relevant. Why? It is because my points are factually correct and will be interesting even in the future. Write evergreen content and never run out of visitors again.
- Keep a check on the bounce rate
The bounce rate is the amount of time your visitors spend on your website. A higher bounce rate determines that your target audience navigated away from the site seconds after viewing the page. A lower bounce rate indicates that your site visitors have stopped reading your content.
Different types of sites have different standard bounce rates. Keep a check on the bounce rates to manage the usability of the website. The bounce rate graphs can help you understand whether the blog design or the content is at fault. You are then free to make the required changes.
Read More: Amateur Bloggers Mistakes
You need to deliver engaging content and use eye-catchy blog designs to make your target clients stop and read the content. Apart from the tips mentioned above, analyze your competitors and take inspiration from the ideas they use for their blogs. While reading a blog on someone else’s website, try to figure out what made you get hooked to the blog in the first place? Implement the same strategies in your blog designs. Do you have other tips for improving your website’s bounce rate? Let me know in the comments below. Happy Blogging!